onCall
Finding Immediate Medical Care
PROJECT CONTEXT
Under the direction of an industry sponsor, we were tasked with designing around helping patients find urgent (non-emergency) care, where specificities of individual medical professionals are not a top priority.

This was a 6-week project for Ideation Studio.
ROLE
Project management + Prototyping + Design Strategy

  • Secondary Research, Frameworks, User Interaction Models
  • Storyboarding, Sketching
  • Low-Fidelity Prototyping, Interaction Design
PROCESS
On the onset of the project, the team was posed with a design question by the industry sponsor:
"How can we make finding a doctor easier for patients and members of healthcare providers?"
Research
Brainstorming
Our initial secondary research consisted of understanding the current processes in finding medical care and operations in service industries. During this process, we created several research frameworks on which we mapped several key characteristics of the current healthcare shopping experience. We saw a great value in ideally creating a transparent experience between patients, medical professionals, and their respective governing insurance providers.
For our group, we were specifically tasked with designing around finding urgent care. Here our design question became more focused:
"How can we better link patients to appropriate urgent care facilities quickly and easily?"
Ideation
Post-it Board
Our ideation process began with brainstorming of the different scenarios that would require the need for urgent care. The team shared responsibilities in sketching and storyboarding. We also concluded on several key factors that would motivate future design decisions.
  • Users would need access to nurses/nurse practitioners in order to determine the severity of illnesses/injuries (to reduce the number of emergency room visits).

  • Facilities would need to show availability of care providers.

  • The process of finding care would be seamless and simple, reducing the amount of paperwork needed to see a medical professional.
User Flow
Interaction
The next step was to create a user interaction model to simulate the processes the potential user would encounter based on the scenarios we highlighted earlier.
Prototyping
Once we had a basic model developed, we began doing low-fidelity mockups and prototypes of a mobile experience to test interaction and ease of use. After a few rounds of mockups and usability testing, we were able to produce a product that represents and adheres to user needs for urgent care.
App
OUTCOME
Slides
This project gave the team a chance to work directly with an industry sponsor, having major implications with understanding real-world issues and constraints. This also provided challenges with maintaining creative license while adhering to constraints defined by a project stakeholder.
The project was presented to a panel of executives from the industry sponsor and given consideration to similar projects within the sponsor's pipeline.